Nichia vice executive president and chief operating officer Noboru Tazaki said on the SSL conference that in order to find new revenue sources, Nichia ready to cut into the low-end market, and announced to open new plans in China. When talking about semiconductor lighting market and technology trends, Noboru Tazaki said that the LCD back lighting, general lighting and automotive applications will be the future development of LED industry, in year 2015, the sum value of the three main axis will reach 15 billion U.S. dollars.
However, Noboru Tazaki pointed out that currently Japan and China Taiwan are "big market", in 2015 South Korea will become a "big market", and by 2020 China will become a real "big market."
Noboru Tazaki compared the LED industry as a large light bulb, in this light bulb, the low-end market accounted for most proportion of the overall market, mid-and high-end accounted the small proportion relatively. "At present, South Korea, Chinese Taiwan and chinese mainland are concentrated in low-end market, this market is huge. In order to develop new revenue sources, Nichia plans to enter the low-end market."
Currently, Nichia is one of the world's five big giant LED maker, owns a large number of patents and technologies, the company's previous target is the high-end products, and mainly provide products for the Japanese market.
